The business world has for some time been talking about Unified Communications. What is it and what potential does it have for any business sector? We will do our best to explain just how Unified Communications could benefit your business and assist in growth and development.
Today, in light of the pandemic many businesses are seeing a greater need to scrutinise their existing communication tools. Are they up to the task? Are they flexible? Will they remain future proof? For so long we have been using traditional fax and email as the preferred way to send and receive quotations and other documentation, but there is a growing trend for instant messaging. Does this mean you should ditch your voice communication platform and concentrate on text-based chats? At least in doing so you would have a ‘transcript’ of the conversation. Thankfully you don’t have to make that decision. You don’t have to choose between one form of communication and another – you can have it all! Unified Communication isn’t a single piece of technology; it comprises multiple forms of communication functionalities.
With a Unified Communication solution, you can switch between the different platforms by integrating all your communication into a single solution. Have email, instant messaging, faxes and voicemail all tied up into one nice and neat solution. Think of Unified Communications as an umbrella. It will expand into several communication functions across many platforms. What makes it super intriguing is the capability to ‘speak’ across these functions and platforms in a seamless way and with multi-device capability.
Because of its ease and convenience for users, Unified Communications as a service (UCaaS) is predicted to reach a staggering £63.15 billion by 2023. Put simply, if you’re a forward-thinking business that wants to grow then you need to be considering a unified communication solution.
There are a variety of inclusions, but typically you can expect six components from a basic package including:
Phone calls are still an essential entity in today’s business world and are a preferred means of contacting associates, employees, and customers. To keep your customers happy this is a platform that is still of great importance. The main difference is that a Unified Communications solution makes it possible to take and make calls over the internet using your smartphone, desktop or other devices.
Integrate your email, fax and voicemail with a Unified Communications solution. When you consolidate these various platforms into one single inbox, you have a clear view of all incoming messages, streamlining the service and ensuring no calls from customers or associates are missed.
Presence and instant messaging
Show your availability with presence, so your customers can talk to you when they need to. The capability of presence makes communication much more convenient. You can switch to whichever channel is best for conversing with customers and is often combined with instant messaging platforms, allowing chat remotely in real-time.
Most Unified Communications solutions will be used with web-based teleconferencing tools, this means the services will vary. It is therefore important to have a chat about your preferred tool i.e. Microsoft Teams to ensure your communication platforms work seamlessly together.
With most Unified Communication solutions, you will find integrated collaboration tools, such as interactive whiteboards, the ability for users to share files, launch presentations and edit documents. Collaboration tools often come with the ability for users to talk while working on projects together. A great feature for today’s hybrid remote model, ensuring business teams can still work together on collaborative projects.
Your Unified Communications solution must be able to integrate a variety of third-party applications, ensuring the ability to customise your communications system to meet business needs. A common integration is your business CRM system or other API-based programs.
Other benefits of Unified Communications
Mobile workers – significantly improve operational efficiency for employees working at home or off-site. Unified Communications enables seamless and flexible communication capability to maintain productivity, regardless of where your workforce is working from.
Scalability – a Unified Communications system makes it easier and more cost-effective to scale any business communication infrastructure, internally and externally; as and when it is needed.
Broader communications – Ability to select the communication methods that meet specific business communication needs. Add new features to complement the traditional telephone and email communication system.
UCaaS in a nutshell
Unified Communications can be customised to fit businesses of any size, because it is so scalable. Small businesses to large enterprises can benefit from this technology when remembering to choose integration and applications that will benefit them and create possibilities for being more productive. An added benefit of a Unified Communications solution is the ‘built-in’ disaster recovery plan. In the face of a disaster, your business can still go on doing business.
Ultimately, a well-oiled unified communications system will offer a wealth of benefits to your business. It can reduce costs, increase workplace efficiency, and improve customer experience. Unified Communication as a Service (UCaaS) will ensure that you’re well-equipped to grow your business at the pace you want and still meet the demands and expectations of your customers.
Get in touch
If you are interested in speaking to us about a Unified Communication solution for your business, give us a call on 01228 599898, or CLICK HERE to send us a message.